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Why Is Two-Way Text Messaging the #1 Customer Communication Channel for Small Businesses?

Patrick Smith

Published on: 22/09/2026

Text messaging has a 98% open rate and customers expect replies in minutes. Here is why two-way SMS is the single most powerful communication channel for small businesses — and how to put it to work today.

text messagingSMS marketingsmall businesscustomer communicationtwo-way texting

What Is a Lead Nurture Sequence and How Long Should It Run?

Patrick Smith

Published on: 05/08/2026

A lead nurture sequence is a series of automated communications designed to build relationships with potential customers over time, guiding them from initial interest to becoming a paying client.

lead nurture sequence small businessautomated follow-upemail marketing small businessSMS marketinglead conversion21-day nurture